GCG - Regional Big Data Digital Campaigns Lead

Citibank - More jobs by this advertiser
GCG - Regional Big Data Digital Campaigns Lead-17058299
 Job Scope: This role will be part of the regional decision management in GCB (global consumer bank) and drives the strategy, execution and new digital capabilities rollout for Citi’s Real Time Marketing Platform (COP) based on TIBCO software. The person will act as the regional subject matter expert & strategy execution leader for various digital marketing initiatives built around the COP platform. The role has to develop use cases, estimated P&L benefits for real time marketing opportunities on COP and regularly work with senior business managers & country teams to secure their buy-in and deliver to the plan to help drive revenue growth. A significant effort will be to drive rollout of available but unused features in a manner that maximize revenue opportunities in a matrix organization that constitute country teams, regional teams and offshore teams in Bangalore & Chennai. Key Deliverables
  • Develop use cases for digital / FinTech / app based marketing opportunities for our banking & card products using the real time marketing platform (COPs)
  • Understand available but unused features of Citi’s real time marketing platform (COPs) in detail, and drive adoption of such features by influencing the country, regional stakeholders in both banking & cards businesses. Act as SME on features and adoption/usage for COP platform features for countries
  • Deliver to plan our commitments on digital / real time marketing campaigns with effective planning, dependency management with both business and technology stakeholders

 The ideal Candidate would meet the following requirements:
  • 10-15 years experience in areas of real time marketing, financial services technology, data management with big data exposure
  • Preferably a Master’s / Advanced Degree in Quantitative Discipline
  • Ability to conceptualize cost benefit analysis / financial proposals for real time campaign ideas & influencing senior business managers on analytics driven marketing strategies
  • Strong background on Campaigns, analytics, prior experience on using COP / TIBCO system (preferred)
  • Strong capabilities on senior management interactions, cross-business data management, and technology support teams to drive business goals

24 May 2019
Location: Singapore Singapore
Work type:
Full time
Banking and Financial Services
PLEASE! No enquiries from Recruitment Agencies or Headhunters.

Only direct applications will be considered.

This career opportunity is no longer open.
Please search for current vacancies here.

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