Responsible for building and enhancing the Citigold (CTG) Segment Proposition cutting across partnerships, wealth management value proposition, privileges and customer experience. Lead and drive our Wealth Management Net Promoter Score (NPS) with strong focus in driving our key CVPs and customer experience/ journey.
Lead and enhance the CTG Proposition through a focused wealth management proposition, strategic partnerships, privileges and customer experience/ events.
Spearhead a new and emerging sub-segment under the CTG value proposition, including product offering, service model and privileges that are catered for our clients’ families.
Own and lead the Wealth Management NPS with strong discipline in monitoring and solutioning to ensure we meet our NPS targets.
Leverage and build on our strengths to drive client value and brand through thought leadership, wealth insights and globality.
Ensure that Market Flashes, Market Outlook and Education Series are communicated to clients in a timely manner.
Support Head of Segment Acquisition & Proposition in growing business franchise of segment and ensure smooth operations in Wealth & Segment team.
Formulate and execute marketing programs that encompass market opportunities, development and engagement.
Attend to details of programs including marketing tactics, profit and loss impact, rollout recommendations, and MIS tracking.
Oversee expense management, in particular focus on Marketing Expense Efficiency.
Ensure overall risk control with full adherence to all laws and regulations and Citigroup policies and procedures.
Prepare proposals, program evaluation including sales tracking for campaigns and program results / performance.
Minimum 5 years marketing experience in banking industry.
Preferably with experience with the Affluent and Super Affluent segment.
Presentation and communication / negotiation skills.
Strong in interpersonal relationships
Resourceful, creative, assertive, dynamic and detail oriented.
8 March 2019
Banking and Financial Services
PLEASE! No enquiries from Recruitment Agencies or Headhunters.
Only direct applications will be considered.
This career opportunity is no longer open. Please search for current vacancies here.