Citibank Berhad KL Product Specialist

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Citibank Berhad KL Product Specialist-18065017

Mortgage Product Manager – Acquisition:


Job Description:


Area of coverage includes:

  • Acquisition & Branding
  • Cross-sell
  • Referral & Leads Generation
  • Channel Experience
  • Marketing Surveys & Research
  • Conceptualize, strategize and oversee the development, implementation and tracking of programs/new products
  • To ensure maximum product awareness, maximum product trials and maintenance of Citibank Home Loans as the preferred mortgages at all times
  • To drive sales, market share and optimize products’ sales and profitability
  • To drive the above respective area of coverage
  • Close liaison with the relevant internal and external Business Partners
  • To develop and execute effective promotion programs with approved promotion strategies and budgets
  • Effective execution and administration of programs by the respective staff
  • Introducing new process improvement to expedite delivery of products to customers
  • Implementing process re-engineering, and improvement of systems and process gaps
  • Analyze market and consumer research data to track brand performance versus competition and recommend appropriate action plans
  • Work with Country Marketing Manager to provide direction to the relevant advertising agencies in devising, producing, and monitoring of advertising which will communicate the agreed product positioning
  • Work with Country Marketing Manager in the planning of PR/media exposure to maximize awareness and generate positive disposition for the brand or product image
  • Provide supervisory, training, development and advisory to the unit members, other units within the department and inter departments on matters relating to Mortgage products
  • Maintain constant updates on competition in terms of marketing activities and BNM statistic monthly bulletin
  • Responsible for all administrative matters relating to respective area of coverage
  • Ensure compliance and consistency with Citigroup’s Compliance & Control policy and local regulatory guidelines



  • Must have minimum of 3 years working experience in product management, marketing experience in banking related products is an added advantage
  • Strong business acumen competency, good analytical skill and marketing planning abilities
  • Good presentation and communication skills
  • Good interpersonal, confident, goal oriented, creative, absolute team player and leadership skill
  • Strong project management skill and able to meet tight and stretched timeline



15 February 2019
Location: Malaysia Corrientes Kuala Lumpur
Work type:
Full time
Banking and Financial Services
Project Management
PLEASE! No enquiries from Recruitment Agencies or Headhunters.

Only direct applications will be considered.

This career opportunity is no longer open.
Please search for current vacancies here.

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