GCG Senior Segment Marketing Manager

Citibank - More jobs by this advertiser
GCG Senior Segment Marketing Manager-18077287

Scope of responsibilities 

  • Work with country marketing head on creating marketing strategies for the Affluent segment. Additionally, Create robust tracking of all campaigns
  • Drive marketing campaigns for select portfolios on the affluent and super segments, to develop consistent marketing messages across all touch points, to help synergize overall marketing communications and customer experience, ensure that customer will receive relevant information from the bank in coordinated manner with appropriate frequency
  • Be the leader in strategic management level discussions and provide creative leadership to the marketing team and stakeholders
  • Drive execution of strategic bank-wide/festive campaigns that cut across businesses and across channels; manage customer events for the relevant segments
  • Manage the overall marketing outputs across all marketing channels, for relevant portfolios, along with product management teams, test and learn on marketing offers and communication, track and review business result to identify winning formula
  • Work closely with product segment heads to ensure quality output with effective execution of the respective products under the segments
  • Support development of succinct communication, drawing from insights and other proactive means of collecting meaningful inputs.
  • Proactive management of agency relationship with regards to campaigns, to optimize creative and media output
  • Lead team of marketing managers with portfolios across retail banking and cards

Reporting Line

  • To Country Marketing Head


Key Competencies Required

  • At least 12-14 years of experience in strategic marketing communications
  • At least 4-5 years experience in product management and P&L management preferred
  • Strategic thinking and analytical skills
  • Digital marketing experience is a plus
  • Ability to work with global and regional stakeholders           
  • Good communication and presentation skills
  • Knowledge of credit cards & financial industry business within the Singapore market or equivalent developed market context preferred

30 April 2019
Location: Singapore Singapore
Work type:
Full time
Banking and Financial Services
PLEASE! No enquiries from Recruitment Agencies or Headhunters.

Only direct applications will be considered.

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