IPB Product Marketing Manager

Citibank - More jobs by this advertiser
IPB Product Marketing Manager-19002812

Principal Responsibilities

  • Responsible for the formulation, quality execution, tracking and evaluation of marketing programs & strategies for the business, to attract new business & deepen existing business relationships
  • Work with respective stakeholders (e.g. Product Managers) to develop and implement Marketing strategies that cuts across different customer touch points
  • Develop effective processes for the execution of Marketing Programs.
  • Manage budget, spend & accruals within allocation
  • Customer Franchise Growth
  • Analyze and keep abreast of new developments in the marketplace so as to maintain lead position and market share in the offshore wealth management segment
  • Accountable for IPB’s marketing spend principally to generate NTB, AUM inflows, product penetration, upgrade programs, customer segments and customer loyalty events
  • Identify, define and formulate new market strategies to support customer franchise growth
  • Evaluate the success of programs and recommend changes in the marketing strategy
  • Establish and maintain effective contact with various functional areas in the business to communicate the marketing strategy and facilitate the flow of information to ensure achievement of business objectives
  • Leverage internal and external resources to build relationships to ultimately achieve the plans and programs that support the marketing strategy

Risk Management

  • Ensure marketing programs implemented for prospects and existing customers are executed in strict compliance to all approved policies and guidelines
  • Systematic accrual of Marketing spend & budgeting

Financial Performance

  • Above achieving department’s financials, do what you can to help overall business to achieve the Business’ financial commitments

  • At least 3-5 years of relevant work experience preferred
  • Be proficient in Microsoft products
  • Possess strong interpersonal and team working skills
  • Ability to work independently and with a high level of initiative and drive

12 March 2019
Location: Singapore Singapore
Work type:
Full time
Banking and Financial Services
PLEASE! No enquiries from Recruitment Agencies or Headhunters.

Only direct applications will be considered.

This career opportunity is no longer open.
Please search for current vacancies here.

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