CCB Marketing Manager

Citibank - More jobs by this advertiser
CCB Marketing Manager-19004203
  • Drive acquisition, maintain and explore dynamic external channel resources and internal partners, e.g. PE, VC, audit firms, associations, capital market players, to acquire new customers and maintain high profile customers performance
  • Strong analytical and market research skills, consistent monitor market trends and conduct market & industry analysis to formulate appropriate value proposition and provide valuable insights for business development, as well as data mining and market sizing projects
  • Drive and coordinate with internal parties onshore and offshore to identify, negotiate and establish partnerships to bring in effective referral/partnership channel, promote the cross-border, cross business units referrals and collaborations, support to CCB overall business growth and clients penetration
  • Leverage digitalization system & platforms, to enhance sales management, pro-actively explore digital tools to improve productivity and efficiency, to support Business heads, Business segments, close monitoring the business performance and ensure the business to run with set marketing acquisition and development strategies and business targets
  • Plan, organize and execute for country-level major events, including client events, trainings, seminars; develop effective loyalty programs, gifts and campaigns to strengthen cross-sell and further deepen client relationships;
  • Coordinate with Business Planning and Product Team to apply appropriate marketing/product strategy, enhance client experience and cross selling opportunties
  • Partner with Corp affairs, Regional & Global Marketing team, support on internal communications and external initiatives to promote CCB visibility internally and externally among the market and industry
  • Support with CCB team build-up and talent cultivation initiatives and projects (e.g. VOE, CCB award programs and coordinate with various types of trainings and sharing)
  • Coordinate and support with on-going and ad-hoc marketing administrative coordination and projects (e.g. Supplier & Vendor management)

  • Bachelor degree or above
  • A minimum of 3 years marketing function experience, preferably in a financial service, commerce environment
  • Highly self-motivated individual with a strong solution-orientation; with good team spirit and high responsibility
  • Hands-on experience in marketing development and channel development, marketing research, knowledge on Public Relations and branding
  • Strong analytical skills with proficiency in Microsoft Excel and Powerpoint. Database knowledge is a plus
  • Good knowledge of the banking industry, able to concisely articulate and explain banking product needs and solutions
  • Good command of Chinese and English in both oral and written communications




22 February 2019
Location: China Shanghai Shanghai
Work type:
Full time
Banking and Financial Services
PLEASE! No enquiries from Recruitment Agencies or Headhunters.

Only direct applications will be considered.

This career opportunity is no longer open.
Please search for current vacancies here.

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