Strong understanding of Marketing domain & channels, Knowledge of data-driven marketing & communications, Understanding of payments/market landscape, Media channels
Purpose of the Role:
Create Marketing communications across all business verticals, SEM,SEO, Social media & display marketing, Website & mobile app development, A/B testing –Creative & media
Creating and executing of Brand Strategy and communications strategy at an enterprise level & large format campaigns for all LOB’s
Manage 360 Brand Communications across all media touchpoints including ATL, BTL & Digital
Creating Go-to-market brand & positioning strategies for all new product and capability launches
Maintaining media-agency network liasioning and work prioritization
Engaging in activities which improve Brand Health scores, salience, and SOV.
Supporting leader in the Advertising Review process and other internal reviews & audits
Managing the ATL budgets, monitoring & control including Management Reports
Create compelling marketing communications across all products, channels & mediaQualifications
|Location:||India Haryana Gurgaon|
Banking and Financial Services
PLEASE! No enquiries from Recruitment Agencies or Headhunters.
Only direct applications will be considered.