Assistant Manager- Brand & Marketing Communications

American Express - More jobs by this advertiser

Function Description:

Strong understanding of Marketing domain & channels, Knowledge of data-driven marketing & communications, Understanding of payments/market landscape, Media channels

Purpose of the Role:

Create Marketing communications across all business verticals, SEM,SEO, Social media & display marketing, Website & mobile app development, A/B testing –Creative & media

Creating and executing of Brand Strategy and communications strategy at an enterprise level & large format campaigns for all LOB’s

Manage 360 Brand Communications across all media touchpoints including ATL, BTL & Digital

Creating Go-to-market brand & positioning strategies for all new product and capability launches

Maintaining media-agency network liasioning and work prioritization

Engaging in activities which improve Brand Health scores, salience, and SOV. 

Supporting leader in the Advertising Review process and other internal reviews & audits

Managing the ATL budgets, monitoring & control including Management Reports


Create compelling marketing communications across all products, channels & media

 Critical Factors to Success:
Portfolio engagement, Open rates/CTR’s, Social media engagement, Content integration, events & activations

Past Experience:
6-8 years of practical marketing experience with exposure to Digital marketing, ATL, BTL and other media
Academic Background:
Post graduate in Marketing with excellent oral & written English skills
Functional Skills/Capabilities:
• Relevant experience in media buying, working closely with media houses and agencies across all channels.
Strong networking & agency management skills including negotiating contracts and management of TLM processes
Ability to manage multiple priorities in a fast-paced work environment and ensuring speed to market.
• Proven ability to deliver under stress - responsive, proactive and results oriented .

Technical Skills/Capabilities:

Knowledge of Platforms:

Behavioral Skills/Capabilities:
Enterprise Leadership Behaviors
• Set The Agenda: Define What Winning Looks Like, Put Enterprise Thinking First, Lead with an External Perspective
• Bring Others With You: Build the Best Team, Seek & Provide Coaching Feedback, Make Collaboration Essential
• Do It The Right Way: Communicate Frequently, Candidly & Clearly, Make Decisions Quickly & Effectively, Live the Blue Box Values, Great Leadership Demands Courage

12 February 2019
Location: India Haryana Gurgaon
Work type:
Full time
Banking and Financial Services
PLEASE! No enquiries from Recruitment Agencies or Headhunters.

Only direct applications will be considered.

This career opportunity is no longer open.
Please search for current vacancies here.

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