Decision Management Business Analyst, Retail and Wealth Management

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Decision Management Business Analyst, Retail and Wealth Management-19004450

A rewarding career opportunity in Citibank Singapore Ltds’ Decision Management unit for the position of Business Analyst for Retail & Wealth Management, is available in Singapore.



  • Champions analytics discussions with partners in Retail banking to grow overall revenue, powered by a data driven approach
  • Actively participate in country and regional scrums to co-create the foundation of overall segment strategy
  • Develop machine learning use cases and guide Retail Banking PMs on the adoption of new Big Data capabilities in the market.
  • Proactively identify and advise business managers on revenue growth opportunities by analyzing real-time transactions and customer behavior patterns
  • Partner with analytics team, digital journey owners and product managers to transform traditional CRM marketing into algorithmic data driven portfolio management and pilot Digital Engagement Sales models on M63 and other digital platforms
  • Redesign marketing journeys for consumer banking products by integrating leveraging custom segmentation from analytics team and customer DNA signals from data scientists with personas from marketing team
  • Deliver real time personalization through reinforcement learning, ROI performance of channels, media mix modelling and marketing funnel analysis. Sense for biasness in business requirements, frame the business problem, structure the analytical approach and advise the stakeholders with information which is incremental to decision making
  • Maximize effectiveness of key digital product touchpoints through DMP modelling, behavioural data tracking and offer optimization through an omni-channel strategy across Mobile and Social media channels
  • Check campaign programming, perform UTT testing and case validation. Investigate and trouble-shoot on existing Campaigns/Codes issues
  • Work closely with offshore campaign management team to ensure timeliness and accuracy
  • Communicate methodology and results to technical and non-technical audiences
  • Participate in the regular organization’s strategy/management meetings to review KPI performance and recommend the next steps


Required Qualifications:

  • Bold, curious, resilient leader who is adaptable and is able to operate independently in ambiguous situations and fast pace business environment
  • Fast learner and is able to pick up knowledge of banking products and ecosystem within 45 days
  • Thinks out of the box and drives business transformation initiatives
  • 3-5 years of experience in AI/Machine Learning techniques
  • Proficient programming skills in SQL, Phyton and R
  • Good experience working in big data technologies such as Apache Spark, Hive and Hadoop
  • Good knowledge of Tensorflow (Open AI libraries are a plus)
  • Experience in No-Sql databases like MongoDB, Cassandra or DynamoDB
  • Working knowledge of distributed memory systems such as Redis and Memcache
  • Strong communication and good presentation skills to manage both technical and non-technical

Preferred qualifications:

  • Computer Science or Software engineering background.
  • Degree in mathematics, statistics or econometrics will be a plus
  • Prior experience in Fintech or open banking will be a plus
  • Extensive hands-on experience in building solutions for large-scale data infrastructure
  • Excellent analytical skills and critical thinking

30 March 2019
Location: Singapore Singapore
Work type:
Full time
Banking and Financial Services
PLEASE! No enquiries from Recruitment Agencies or Headhunters.

Only direct applications will be considered.

This career opportunity is no longer open.
Please search for current vacancies here.

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