Digital Media Specialist

American Express - More jobs by this advertiser

Enterprise Digital & Analytics (EDA) develops and scales across the enterprise high-impact, mobile-centric and personalised digital experiences, powered by data & analytics, across the customer lifecycle whilst adapting to the evolving needs of our Card members, merchants and partners.

The Analyst will report into the Prospecting and Ad Tech Manager, whose primary focus will be to drive new credit cards acquisition through the successful trading of display campaign and optimisation of the customer experience for international markets, identify new growth opportunities and build and maintain relationships across the Enterprise and external partners (DSP's and Media Agency).

Principal accountabilities: 

  • Supporting the Prospect and Ad Tech Manager in deployment of prospecting programmatic strategy for Amex Acquisition campaigns globally 
  • Working closely with EDA Global team stakeholders and Media Agency in order to roll out an audience driven programmatic display roadmap. 
  • Partnering with Media Agency on new solutions RFIs and proof of concept to identify the optimum ad buying tech stack for the enterprise 
  • Overseeing Media Agency programmatic campaign management to ensure they are driving maximum return from the channel 
  • Partnering with key stakeholders and internal reporting and analytics teams to understand and programmatic performance across channels 
  • Identifying, delivering and managing the programmatic buying opportunities such: as new supply partners, new DSP vendors, etc 
  • Maintaining scorecard KPIs to ensure that all display media is always on and optimized to generate maximum scale and efficiency and communicate results to key stakeholders

  • Technical knowledge of digital media space and ad-technology 
  • Experience on implementing and running Display Media campaigns in Doubleclick Bid Manager and similar ad buying platforms/ performance marketing experience (ie. Appenexus and Amazon) 
  • Experience or good understand of Media Agency working model and landscape 
  • Previous Media Agency experience preferred
  • A sense of the market in which we operate; a good holistic understanding of the Digital landscape
  • Good communication and presentation skills

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.

American Express has been awarded Aon Hewitt Best Employer Singapore six times. Join us and you’ll soon see why.

As an employee, you can expect challenging work, with purpose. Be more than just your job. Be the voice of inspiration and transform the way the world does business for a living. By joining American Express, you are choosing to become a part of the dynamic team that is recognized as Singapore's "Best Employer 2018".

Why American Express?
There’s a difference between having a job and making a difference.

American Express has been making a difference in people’s lives for over 160 years, backing them in moments big and small, granting access, tools, and resources to take on their biggest challenges and reap the greatest rewards.

We’ve also made a difference in the lives of our people, providing a culture of learning and collaboration, and helping them with what they need to succeed and thrive. We have their backs as they grow their skills, conquer new challenges, or even take time to spend with their family or community. And when they’re ready to take on a new career path, we’re right there with them, giving them the guidance and momentum into the best future they envision.

Because we believe that the best way to back our customers is to back our people.

The powerful backing of American Express.
Don’t make a difference without it.
Don’t live life without it.

15 May 2019
Location: Singapore Singapore
Work type:
Full time
Banking and Financial Services
PLEASE! No enquiries from Recruitment Agencies or Headhunters.

Only direct applications will be considered.

This career opportunity is no longer open.
Please search for current vacancies here.

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