Head of Digital Products and Proposition

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 Job Description - Head of Digital Products and Proposition (0000CNY9)

Job Description 

Head of Digital Products and Proposition : 0000CNY9 



Some careers grow faster than others.

If you’re looking for a career that will give you plenty of opportunities to develop, join HSBC and your future will be rich with potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

Retail Banking and Wealth Management leverages HSBC’s global retail banking expertise and wealth management capabilities to deliver a broad range of world-class retail banking solutions to millions of customers. Driving for growth in key markets around the world, the business comprises areas such as retail banking, wealth management, insurance and asset management, with a focus on customer-centric propositions and innovative and efficient distribution channels that will differentiate our customer experience and deliver market leading retail banking and wealth management solutions. 


We are looking for passionate and driven individuals to join a dynamic team of Head of Digital Products and Proposition who “live and breathe” digital and customer journeys. We want people who know how to lead digital transformation—with hands-on experience delivering digital change across industries (whether large corporates or startups—in Fintech or any other sectors).


Principal Accountabilities 

  • Responsible for the customer journey and experience of our Cards & Loans propositions. This may imply new products, services, partnerships, loyalty schemes or ecosystems.   
  • Responsible to bring innovative ideas to the table by closely monitoring other banks, Fintech and customer trends and understanding implications on HSBC’s strategy.
  • Experience with user lead design and working in Agile environment will be critical to deliver a proposition that truly meets our customers’ expectations.
  • Accountable for the end-to-end customer experience for sales, servicing and marketing of agreed digital products Responsible for alignment of customer experience with other products, channels, and propositions
  • Responsible for delivery of agreed products in digital channels that continuously evolve via consumer test and learn and quickly develop into commercially successful lines of business or experiences
  • Has a clear understanding of customer needs, market trends and mobile first technologies and defines a digital strategy that takes these into consideration
  • Responsible for the definition and development of  improvement opportunities across customer experience and digitally native capabilities
  • Refines customer experience for new capabilities in partnership with Group Marketing, Proposition, Multichannel, and other key stakeholders







  • Experience of delivering digital transformation with tangible outcomes either within financial services industry or other organisations. Candidates with non-FS background will be expected to explain how their experience can benefit banking industry
  • Ideally, past work experience with digital companies (e.g., Google, Apple, Uber, Expedia, Fintech startups, etc.)

  • Malaysia market experience, preferable if includes other Asian or global markets

  • Experience with User Led Design, prototyping, working in Agile environment

  • Extensive experience with the range of business development activities including identifying opportunities and developing business cases, defining product or service requirements, engaging a wide range of functional experts to agree deployment approach, project execution, launch, and post launch performance measurement and management

  • Experience in a global or regional roles, working effectively to deliver targets in a large, matrix organisation

  • Comfortable with technology including ability to translate business and customer needs to IT requirements

  • Exposure to projects that touch a range of technical platforms (digital, mainframe, server based etc).

  • Strong thought leadership and creativity to proactively propose new business opportunities and resolve issues

  • Competent with project planning and reporting

  • Demonstrates flexibly when addressing shifting or competing priorities

  • Proven ability to build strong relationships across stakeholder groups

  • Proven ability to influence large teams with direct leadership authority

  • Able to share responsibility for key decision making with a team, while accepting responsibility to drive internal decision-making processes. 

  • Ability to effectively influence and communicate across various business lines and units and at senior levels within the organisation. Excellent at navigating differences of opinions. Experience in developing and executing customer facing and staff facing communication

  • Strong analytical and presentation skills

  • Energetic, positive attitude and team player

  • A flexible approach to work and working hours. Willingness to travel (within Malaysia and internationally)

  • Fluent Mandarin Chinese and English (day to day work language is a mix of English and Mandarin)

  • Bachelor’s degree or equivalent preferable


You’ll achieve more when you join HSBC.


HSBC takes pride in a diverse and inclusive working environment that sees our people benefit from mentoring, flexible working and the support of Employee Resource Network Groups. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website. 

Issued by HSBC Bank Malaysia Berhad.


Job Field

 : Digital

Primary Location

 : Asia Pacific-Malaysia-Federal Territory of Kuala Lumpur-Kuala Lumpur


 : Full-time 


 : Day JobType of Vacancy : Country vacancy

Job Posting

 : 14-Mar-2019, 10:10:10 

Unposting Date

 : 13-Apr-2019, 23:59:00  

8 May 2019
Location: Malaysia Kuala Lumpur
Work type:
Full time
Banking and Financial Services
PLEASE! No enquiries from Recruitment Agencies or Headhunters.

Only direct applications will be considered.

This career opportunity is no longer open.
Please search for current vacancies here.

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