Head of Digital as a Channel (DaaC)

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 Job Description - Head of Digital as a Channel (DaaC) (0000CNX1)

Job Description 

Head of Digital as a Channel (DaaC) : 0000CNX1 



Some careers grow faster than others.


If you’re looking for a career that will give you plenty of opportunities to develop, join HSBC and your future will be rich with potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.


Retail Banking and Wealth Management (RBWM) leverages HSBC’s global retail banking expertise and wealth management capabilities to deliver a broad range of world-class retail banking solutions to millions of customers. Driving for growth in key markets around the world, the business comprises areas such as retail banking, wealth management, insurance and asset management, with a focus on customer-centric propositions and innovative and efficient distribution channels that will differentiate our customer experience and deliver market leading retail banking and wealth management solutions. 


As part of HSBC’s RBWM Digital Strategy, markets continue to build their local digital teams and capability to build world class digital products and features as well as ensure we maximise our opportunities for customer engagement through our digital channels and staff.


We are currently seeking an experienced professional to join this team in the role of Head of Digital as a Channel. 

The Head of Digital Channel will own and be responsible for setting the local Digital as a Channel Strategy, lead the Digital Channels team and drive ongoing delivery locally.  The role will be accountable and responsible for: 

  • Owning and delivering the Local Digital as a Channel Strategy as well as working closely with global, regional and local stakeholders

  • Delivering increase digital sales across the HSBC Digital Channels

  • Building a ‘best in class’ Digital Channel leadership team that will lead, encourage and drive results locally across their teams 

  • Accountable for setting a clear local Digital as a Channel strategy and collaborate closely with local, regional and global teams to drive implementation and operationalisation

  • Responsible for driving digital sales across the Digital Channels in the market.

  • Build a distinctive Digital Channels team locally that will lead and deliver value across the key Digital as a Channel operating activities that span content management, digital messaging, digital optimisation, digital data and digital acquisition

  • Lead and drive optimisation of the elements of the digital channels that span public website, SEO, Earned Social Media, media, data & technology services, Push, Email, SMS, Secure Site/App VADM slots







  • Outstanding subject matter expertise of digital channel, including technical, commercial, market place and customer considerations.
  • Strong personal links in the digital and finance industry
  • Experience in both the developed and emerging markets
  • Ability to lead and influence teams
  • Managing operational functions, directing process reengineering and efficiency exercises.
  • Keen understanding of products, services and underlying processes to fulfill.
  • Strong commercial orientation, track record of balancing risks versus rewards and maximizing the cost effectiveness and profitability for the business.
  • Deep and wide subject matter expertise of digital channels in banking
  • Exceptional ability to lead diverse teams across different functions.
  • Strong people leadership and team work skills
  • Ability to gather and analyse information, judgment and decision making, communication competencies.
  • An understanding of and respect for different cultures, working with colleagues from different countries within a region 


You’ll achieve more when you join HSBC.www.hsbc.com/careers HSBC takes pride in a diverse and inclusive working environment that sees our people benefit from mentoring, flexible working and the support of Employee Resource Network Groups. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website. Issued by HSBC Bank Malaysia Berhad.



Job Field

 : Digital

Primary Location

 : Asia Pacific-Malaysia-Federal Territory of Kuala Lumpur-Kuala Lumpur


 : Full-time 


 : Day JobType of Vacancy : Country vacancy

Job Posting

 : 14-Mar-2019, 10:07:53 

Unposting Date

 : 13-Apr-2019, 23:59:00  

8 May 2019
Location: Malaysia Kuala Lumpur
Work type:
Full time
Banking and Financial Services
PLEASE! No enquiries from Recruitment Agencies or Headhunters.

Only direct applications will be considered.

This career opportunity is no longer open.
Please search for current vacancies here.

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