AIM APAC Campaign Delivery AVP

Citibank - More jobs by this advertiser
AIM APAC Campaign Delivery AVP-19010464
Description
 

Objectives:

  • Apply advanced data analytics techniques to come up with right offers for the customers at right time and through the right channel.

Core Responsibilities:

  • Campaign Delivery Management
  • Business Stakeholders Management
  • Create and maintain an environment of consistently high-quality, error-free and timely execution of campaigns

Day-to-Day Responsibilities:

  • Understand data requirement from the business users and translate the business requirements into technical requirements
  • Estimate and communicate timelines to the business for campaign execution based on nature of request & current pipeline of work
  • Follow campaign gating criteria and include only qualified campaigns in next month delivery calendar
  • Coordinate with Product team & DM Team and publish campaign delivery calendar and manage campaign execution as per the calendar.
  • Allocate, Manage & track work pipeline of team members, as applicable
  • Constantly engage with the business contact to ensure that the deliverables meet the requirements to the recipient’s satisfaction.
  • Coordinate with other business functions including technology, credit risk and business teams
  • Build strong understanding of Citi systems and databases, data available in datamart & Production Server within the team
  • Manage campaign infrastructure which includes campaign repository and customer contact history.
  • Maintain and support Campaign Management Platform
  • Publish a periodic summary of campaigns executed - identify opportunities for improving campaign targeting precision and ROI

Key Deliverables:

  • Campaign Delivery Calendar
  • Manage Customer list file generation per month to support various campaign programs
  • Monthly campaign Execution and Closure Report
  • Recommendation to improve campaign effectiveness
  • Reusable utilities to build programs for new campaigns in a very short time

Percentage of Travel: Yes – 10%

 


Qualifications
 

Education:

  • BE/MS/MCA from a reputed institute  

Experience:

  • 10+ years  

Certifications:

  • SAS Certification is desirable (Preferred)

Skills:

  • Hands-on Experience on SAS/Business Intelligence Tools & SAS Macros
  • Desirable – Big Data Technology – R, Python
  • MS Office, DBMS Concepts, Project Management
  • Good Team and Stakeholder Management Skills  

Other:

  • Banking Domain Knowhow – Good exposure on Cards & Retail Domain
  • Good experience on Campaign Management
  



15 June 2019
Location: India Tamil Nadu Chennai
Work type:
Full time
Sector:
Banking and Financial Services
Profession:
Other
PLEASE! No enquiries from Recruitment Agencies or Headhunters.

Only direct applications will be considered.

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