AIM APAC Campaign Delivery AVP

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AIM APAC Campaign Delivery AVP-19010464


  • Apply advanced data analytics techniques to come up with right offers for the customers at right time and through the right channel.

Core Responsibilities:

  • Campaign Delivery Management
  • Business Stakeholders Management
  • Create and maintain an environment of consistently high-quality, error-free and timely execution of campaigns

Day-to-Day Responsibilities:

  • Understand data requirement from the business users and translate the business requirements into technical requirements
  • Estimate and communicate timelines to the business for campaign execution based on nature of request & current pipeline of work
  • Follow campaign gating criteria and include only qualified campaigns in next month delivery calendar
  • Coordinate with Product team & DM Team and publish campaign delivery calendar and manage campaign execution as per the calendar.
  • Allocate, Manage & track work pipeline of team members, as applicable
  • Constantly engage with the business contact to ensure that the deliverables meet the requirements to the recipient’s satisfaction.
  • Coordinate with other business functions including technology, credit risk and business teams
  • Build strong understanding of Citi systems and databases, data available in datamart & Production Server within the team
  • Manage campaign infrastructure which includes campaign repository and customer contact history.
  • Maintain and support Campaign Management Platform
  • Publish a periodic summary of campaigns executed - identify opportunities for improving campaign targeting precision and ROI

Key Deliverables:

  • Campaign Delivery Calendar
  • Manage Customer list file generation per month to support various campaign programs
  • Monthly campaign Execution and Closure Report
  • Recommendation to improve campaign effectiveness
  • Reusable utilities to build programs for new campaigns in a very short time

Percentage of Travel: Yes – 10%




  • BE/MS/MCA from a reputed institute  


  • 10+ years  


  • SAS Certification is desirable (Preferred)


  • Hands-on Experience on SAS/Business Intelligence Tools & SAS Macros
  • Desirable – Big Data Technology – R, Python
  • MS Office, DBMS Concepts, Project Management
  • Good Team and Stakeholder Management Skills  


  • Banking Domain Knowhow – Good exposure on Cards & Retail Domain
  • Good experience on Campaign Management

30 June 2019
Location: India Tamil Nadu Chennai
Work type:
Full time
Banking and Financial Services
PLEASE! No enquiries from Recruitment Agencies or Headhunters.

Only direct applications will be considered.

This career opportunity is no longer open.
Please search for current vacancies here.

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