Head of Digital as a Channel - Retail Banking and Wealth Management

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 Job Description - Head of Digital as a Channel - Retail Banking and Wealth Management (0000CVSD)

Job Description 

Head of Digital as a Channel - Retail Banking and Wealth Management : 0000CVSD 



Some careers open more doors than others.

If you’re looking for a career that will unlock new opportunities, join HSBC and experience the possibilities.


Retail Banking and Wealth Management serves millions of customers worldwide with a complete range of banking and wealth management services to enable them to manage their finances and protect and build their financial futures. It is a global business that brings together management responsibility for Retail Banking, Wealth Management, Insurance and Asset Management with a focus on customer-centric propositions and innovative and efficient distribution channels.


We are currently seeking a high caliber professional to join our team as a Head of Digital as a Channel.


Principal responsibilities

  • Accountable and responsible for The Singapore Digital as a Channel Strategy, as well as working closely with global, regional and Singapore stakeholders
  • Significantly increase digital sales across the HSBC Digital Channel, developing it into primary sales delivery channel
  • Build a best in class Digital Channel leadership team that will lead, encourage and drive results locally across key Digital as a Channel operating activities which span across content management, digital messaging, digital optimization, digital data and digital acquisition
  • Planning and delivering the route to creating a personal and relevant customer experience for our customers and prospects that will be at the heart of our customer value proposition and drive commercial outcomes. Shape and deploy a strategy for delivering relevant, engaging and timely messaging to customers that builds engagement and loyalty
  • Lead and drive optimization of the elements of the digital channels that span public website, SEO, Earned Social Media, media, data and technology services, Push, Email, SMS and Secure Sitem App or VADM slots.
  • Build strong relationships with stakeholders, adopting a joined-up approach to execute change at pace with minimum conflict.
  • Deepening the relationship digitally with continuous activities to drive digital banking adoption and active eg transaction migration, customer activation on digital banking, mobile banking, and so forth
  • Managing the customer's digital experience by closely analyzing the behavioral patterns on the digital channels to build better digital experience. Measured via insights from Digital NPS, external reports such as Finalta or RFi
  • Drive significant engagement and growth around mobile centered smart banking to engage on the mobile channel




  • Specific proven Digital Acquisition and eCommerce skills, at scale with deep and wide subject matter expertise of digital channels

  • Experience of leading edge innovation cultures such as found in consumer tech businesses

  • Experience of Content Management, Optimisation, Digital Messaging, Digital Analytics, Sales Funnel Management, Insight and Hypotheses creation and activation is beneficial.

  • Leadership experience specifically within the digital, innovation, customer experience field.

  • University degree or a professional designation with a business, marketing, or computer science background.

  • Outstanding subject matter expertise of digital channel, including technical, commercial, market place and customer considerations.

  • Exceptional ability to lead diverse teams across global functions, with strong people leadership, team work, gathering information and analyzing, judgment and decision making, communication competencies

  • Strong commercial orientation, track record of balancing risks versus rewards and maximizing the cost effectiveness and profitability for the business

  • Able to build teams that can execute all design changes and that can operate internationally

  • Strong personal links in Digital to support recruitment and retention of key talent

You’ll achieve more when you join HSBC.


Candidate with less relevant experience or skills may be offered a lower Global Career Band than stated above.


HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.


Job Field

 : Digital

Primary Location

 : Asia Pacific-Singapore-Singapore-Singapore


 : Full-time 


 : Day JobType of Vacancy : Country vacancy

Job Posting

 : 11-Apr-2019, 11:15:59 

Unposting Date

 : 11-May-2019, 23:59:00  

25 October 2019
Location: Singapore Singapore
Work type:
Full time
Banking and Financial Services
PLEASE! No enquiries from Recruitment Agencies or Headhunters.

Only direct applications will be considered.

This career opportunity is no longer open.
Please search for current vacancies here.

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