Marketing Intermediate Analyst

Citibank - More jobs by this advertiser
Marketing Intermediate Analyst-19000202

Marketing Intermediate Analyst


Key Responsibilities:

  • Use a consumer-centric approach to execute marketing and communication plans that offer relevant and differentiated solutions to selected key consumer segments.
  • Develop and execute end-to-end marketing and communication plans for product launch and promotion campaigns, from planning to briefing to concepts to execution to post-evaluation.
  • Manage overall agency (ATL, BTL, digital, media) deliverables to effectively meet the marketing & communication objectives.
  • Drive the evolution of the marketing mix to reflect digital as a key focus area, including search engine marketing and social media.
  • Capitalize on the opportunity to drive the agenda of digital channels, both from relevance and customer journey to increase new digitally acquired customers.
  • Work with stakeholders to ensure that all content within Citi owned assets are updated, accurate and current.
  • Manage a variety of touchpoints (owned, earned, paid) across multiple channels including branch and digital to deliver consistent and impactful communications for business results.



Qualifications and Competencies:

  • Candidate must possess at least a Bachelor's Degree, or Professional Degree in Business Administration, Marketing, Mass Communications, or equivalent
  • 5 years of experience in marketing handling branding communications, advertising and promotions preferably in the banking industry, or equivalent
  • Strong executional skills with display of strategic thinking skills and is result oriented
  • Independent and a good team player
  • Ability to multitask and to perform under pressure
  • Strong command in written and spoken English and Bahasa Malaysia
  • Computer literate with good Microsoft skills
  • Good interpersonal skills and able to interact with people at all levels

10 June 2019
Location: Malaysia Corrientes Kuala Lumpur
Work type:
Full time
Banking and Financial Services
PLEASE! No enquiries from Recruitment Agencies or Headhunters.

Only direct applications will be considered.

This career opportunity is no longer open.
Please search for current vacancies here.

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