Some careers open more doors than others.
If you’re looking for a career that will unlock new opportunities, join HSBC and experience the possibilities. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.
Global Marketing uses creativity and business flair to help drive top-line revenue growth for our Global Businesses by optimising marketplace opportunities, our brand strength and customer insight.
The UK is a highly complex, regulated and consumerist banking market requiring considerable flexibility and experience to operate successfully within.
As an HSBC employee in the UK, you will have access to tailored professional development opportunities and a competitive pay and benefits package. This includes private healthcare for all UK-based employees, enhanced maternity and adoption pay and support when you return to work, and a contributory pension scheme with a generous employer contribution.
The Global Marketing function supports the growth priorities of the Bank and strengthens the brand. It focuses on understanding customers to then develop and implement Marketing strategies, campaigns and activities. The function’s role is to help increase customer value and satisfaction in order to meet growth targets at both a global, regional and market level. The function also ensures global consistency of the brand promise in customer communications across all Business Lines and channels to mitigate any brand reputation risk.
We are currently seeking an experienced individual to join this team in the role of Customer Strategy & Insight Manager. This role supports two lines of businesses: Commercial Banking (CMB) and Global Banking & Markets (GBM) in the Europe region (Continental Europe excluding accountability for UK). It is part of the Customer Strategy and Insight function (CS&I), whose purpose is to create and gather information - creating a deep understanding of our customers; their hopes, dreams and ambitions as well as their needs and challenges. CS&I shares that with our colleagues across the bank so that we develop the right propositions, design the right service experiences, invest in the right areas for the future and fix the things that are causing dissatisfaction. The function also has a lens that looks externally to understand not just our customers, but the wider world in which they live in and the social and economic changes that might influence how they and we operate in the future.In this role, you will:
Deliver, implement and communicate customer insight and research across the two lines of business within HSBC: Commercial Banking and Global Banking & Markets
Contribute to the development and implementation of strategy through analysis of performance and assessment of the current offerings, liaising as appropriate, with Global and Country Marketing and CS&I colleagues, to make recommendations
Support the delivery of customer centric initiatives by understanding what matters most to customers briefing and managing research to support the development of new products, propositions and marketing communications
Support Marketing to respond proactively and appropriately to the challenges set by the business lines, making them aware of customer needs, opportunities and constraints in the economic, regulatory and competitive environment
To be successful in this role you should meet the following requirements:
Customer insight, analytical and statistical experience with the ability to initiate and use market and customer insight strategically to drive change
Strong communication and presentation skills
Strong relationship building and stakeholder management skills
Strong project planning and management skills
Background in creating and presenting insight reports to senior stakeholders
Self-motivated to cope with the demands of a multi-geography environment
Good understanding of technology developments and emerging consumer and industry trends
A financial services background would be beneficial but is not essential
The base location for this role is Canary Wharf, London.
You’ll achieve more when you join HSBC.
At HSBC we look to enable our employees to better balance their work / life priorities and have the flexibility required to meet challenging needs as they progress through different life stages. Where possible we will consider the following flexible working options: part-time working, job sharing, term-time working, and working from home and staggered hours. If in considering a role with HSBC you have a need for some flexibility in your working arrangements please discuss this with the recruitment team in the early stages of the application process.
As a business operating in markets all around the world, we believe diversity brings benefits for our customers, our business and our people. This is why HSBC UK is committed to being an inclusive employer and encourages applications from all suitably qualified applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.
We want everyone to be able to fulfil their potential which is why we provide a range of flexible working arrangements and family friendly policies.