Assistant Marketing Manager, Internal Acquisition

American Express - More jobs by this advertiser
Assistant Marketing Manager | Internal Acquisition   Be a driving force behind why Cardmembers DON’T LIVE LIFE WITHOUT WITH AMERICAN EXPRESS   At American Express, we have a passion for Cardmembers and we are constantly innovating to reinforce and deepen our relationships with them.  As Assistant Marketing Manager – Internal Acquisition, you will play a critical role in developing & executing marketing strategy & developing customer experience capabilities to drive customer engagement & increase Cardmember card use.   As a member of our Customer Treatment team, you will be responsible for driving increased customer spend & engagement through targeted acquisition initiatives including cross sell, additional cards and upgrades. You will achieve this by developing strategies and executing your marketing plans through predominantly digital channels. You will continually develop and hone your analytical skills by analyzing the performance of your marketing activities, deriving insights and making analytical based decisions and recommendations.   Specific role responsibilities include:   Marketing
  • Lead the end to end marketing execution of strategies, including:
    • Working with creative agencies to develop marketing collateral
    • Obtain stakeholder approval
    • Working with internal systems, internal & external teams, vendors and partners to deploy marketing initiatives
    • Measuring campaign performance to inform future actions
  Analytics & Strategy:
  • Leverage reporting on marketing campaigns, channels and customer journeys to derive  insights and make analytical based decisions to inform our strategies, including:
    • Assess performance against KPIs and support annual strategic marketing planning
    • Supporting the development and execution of portfolio strategy including new capabilities, customer experiences & treatments
    • Identification of user journey gaps & optimization opportunities
    • Understand customer and competitive trends with competitive and qualitative assessments and making strategic recommendations 
  Project Management & Capability Development
  • Manage the deployment of marketing, projects & capabilities, including:
    • Working effectively across broader Amex teams (Servicing, Legal, Compliance, Technologies, Global teams etc.)
    • Partnering with internal marketing teams on developing & deploying marketing communications
    • Developing, testing and launching new customer experiences and capabilities
 Required Qualifications:
  • University Degree (preferably Business/Marketing)
  • Marketing work experience is preferred, but new graduates are encouraged to apply
  • A passion for all things digital
  • Analytical skills (analysis, planning & forecasting)
  • Demonstrated multi-tasking, project management, attention to detail and prioritization skills in a demanding environment
  • Self-starter with ability to take initiative and champion a project from conception through implementation and evaluation
  • Experience developing partnerships and managing relationships
  • Strong oral and written communication skills; emphasis on proposal development and the creation/delivery of effective presentations
  • Proficiency in MS Office, notably Excel & PowerPoint
  Personal Attributes:
  • Naturally curious mindset
  • Seeks opportunities to learn and develop
  • Professional, self-motivated and driven to succeed
  • Integrity & personal accountability

14 August 2019
Location: Canada Toronto
Work type:
Full time
Banking and Financial Services
PLEASE! No enquiries from Recruitment Agencies or Headhunters.

Only direct applications will be considered.

This career opportunity is no longer open.
Please search for current vacancies here.

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