Assistant Marketing Manager, Cobalt and Gold Products

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Assistant Marketing Manager | Cobalt and Gold Products   Be a driving force behind why Cardmembers don’t LIVE LIFE without American Express   At American Express, we have a passion for our customers and we are constantly innovating to reinforce and deepen our relationships with them.  As Assistant Marketing Manager – Cobalt and Gold Products, you will play a critical role in driving engagement within our existing portfolios through the strategic development and execution of marketing campaigns.   As a member of one of our dynamic product teams, you will be responsible for the day-to-day management and maintenance of the Cobalt Card and Gold Rewards Card, along with their associated services, benefits and capabilities.  You will continually develop and hone your analytical skills through the compilation of monthly performance dashboards, analyzing data and extracting insights to inform product strategy and campaign development.  You may also have the opportunity to work on Cobalt Perks, a program designed at generating value for our customers through regular offers and access to exclusive events.   Strategic Thinkers & Problem Solvers Unite   The role of Assistant Marketing Manager is rich and diverse, providing opportunity to grow, develop and partner with stakeholders throughout the organization. If you possess a customer-centric mindset, a passion for tackling challenging issues and an unwavering drive to succeed, this role is for you!   Specific role responsibilities include:   Marketing
  • Collaborate with creative agencies to develop collateral enabling acquisition and customer engagement; also measuring downstream campaign performance to inform future actions
  • Oversee all product messages and disclosure materials targeted to prospects and the Cardmember base.
  Strategy & Analytics:
  • Support the development and execution of portfolio strategy including new products/capabilities and product refresh efforts
  • Develop regular reports measuring and analyzing the performance of key business metrics, recommend and implement strategic actions and solutions
  • Understand customer and competitive trends by carrying out periodic competitive and qualitative assessments and providing commentary on findings 
  • Support day-to-day external and internal partner relationships
  • Work effectively across broader Amex teams to deliver enhanced efficiencies, processes, services and Cardmember experiences (Servicing, Legal, Compliance, Technologies, etc.)
  • Partner with internal marketing teams on developing communications and reviewing marketing materials for accuracy
 Required Qualifications:
  • University Degree (preferably Business/Marketing) with minimum 1-2 years of marketing or management work experience
  • Proven self-starter with a demonstrated ability to take initiative, drive results and champion a project from conception through implementation and evaluation
  • Experience developing partnerships and managing relationships
  • Proven ability to analyze data sets; demonstrate critical thinking and problem solving skills
  • Strong oral and written communication skills; emphasis on proposal development and the creation/delivery of effective presentations
  • Demonstrated multi-tasking, project management, attention to detail and prioritization skills in a demanding environment
  • Proven ability to lead change and set priorities, with capacity to be flexible and adapt with new opportunities
  Personal Attributes:
  • Logical and naturally curious mindset; seeks opportunities to learn and develop
  • Professional, self-motivated and driven
  • Demonstrates personal accountability

10 July 2019
Location: Canada Toronto
Work type:
Full time
Banking and Financial Services
PLEASE! No enquiries from Recruitment Agencies or Headhunters.

Only direct applications will be considered.

This career opportunity is no longer open.
Please search for current vacancies here.

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