GCG Digital Acquisition Analyst

Citibank - More jobs by this advertiser
GCG Digital Acquisition Analyst-19030065
  • Citi is one of Singapore’s leading financial services brands, and acquiring customers through digital channels is essential to growing the business. We are looking for someone passionate about digital customer experience, data and analytics to play a key role in supporting the growth agenda.
  • You would be responsible for supporting activities along the full digital journey of a customer – from client engagement through all our channels (natural search, paid media, direct traffic, and partners) to an eventual acquisition – across all consumer-facing products.

Key Responsibilities

  • Work closely with partners to manage their digital acquisition programs and provide them with daily sales MIS and management key metrics
  • To work with and manage various internal stakeholders for the launch and maintenance of acquisition campaigns
  • Daily and monthly reviews of performance data, analyzing and getting to the “why”, turning that into recommendations to drive improved performance
  • Passionate in driving growth and analytical in using data to influence our growth strategy
  • Process driven when managing the operational aspects of the team, including complaints handling, offer fulfilment and finance and business controls; also able to continuously improve and optimize processes for MIS and operations
  • Able to act as a subject matter expert and providing support on systems and analytical questions related to Citi's digital acquisition program

  • 2 years’ experience in business, preferably with a digital focus
  • Very strong Excel skills
  • Analytical and love of solving problems
  • Goal-focused and able to follow and improve processes
  • Strong customer orientation
  • Experience working with Adobe Analytics preferred
  • Knowledge of personal banking and wealth management products preferred
  • Knowledge of paid digital media marketing channels preferred

10 October 2019
Location: Singapore Singapore
Work type:
Full time
Only direct applications will be considered


Texas, (United States)

Phone: 1-888-248-4226
Web: http://www.citigroup.com/Careers/